Since its inception in August 2005, the 108 medical emergency reaction offerings have stored the lives of over 2 million patients throughout 15 states and a couple of union territories.
Started through the Emergency Management & Research Institute (EMRI), a non-profit presently under the aegis of Indian conglomerate GVK, the 108 provider attends to “80,000 calls every day and touches a population of 800 million,” according to K Krishnam Raju, Director, GVK-EMRI. Besides, it has instituted a much-wanted structural change in how emergency hospital treatment is brought to India’s poorest patients in city and rural regions before they are taken to a clinic. EMRI become the first initiative undertaken via Ramalinga Raju, Chairman of Satyam Computer Services.
First conceptualized in (united) Andhra Pradesh by way of the late Dr. AP Ranga Rao, a man of first-rate intellect and ardor who possessed a burning desire to do something for the people, a strong scientific emergency gadget was Rao’s number one cognizance. After spending close to a decade operating with the British National Health Service (NHS) and gaining knowledge of emergency structures, his imagination and prescient turned into introducing the equal for India’s public health machine.
Nonetheless, it changed into Venkat Changavalli, the primary CEO of the Hyderabad-based Emergency Management and Research Institute (EMRI), who become the real architect in the back of 108. And, for the problem, if it weren’t for his father, Venkat would have never even taken up the task.
“I changed into the CEO of a German multinational based totally out of Chennai when I chaired a convention titled ‘Beyond Creating Value’ in January 2005. The chief guest at the time turned into Satyam Computer Services chairman Ramalinga Raju. Following the conference, Raju approached me with a suggestion of doing something concrete in emergency offerings. He didn’t have 108 in mind or even a actual plan; however, he wanted to faucet into my large corporate enjoy ardor for innovation and a latent choice for public provider,” says Venkat, in a distinctive communique with The Better India.
Initially, he had rejected the thought, unwilling to surrender his high-paying activity, and wasn’t organized to get into public service just yet. However, a conversation with his father, a retired faculty instructor, changed the whole lot. His father noted building a legacy, asking Venkat to utilize his time, cash, skills, and information to assist the tens of millions he doesn’t recognize. Following the communication, Venkat referred to as up Raju, and on 15 April 2005, he took over as CEO of EMRI.
Before the 108 providers have become operative, researchers at EMRI had envisioned that 4 million Indians were dead each yr due to insufficient medical emergency offerings. Of the four million deaths, around 60 in step with cent (2.4 million) were related to cardiac-related emergencies, accompanied by 1,50,000 being pregnant-associated deaths, 1,40,000 street coincidence fatalities, respiration distress, snake bites, and suicide tries, among other causes.
“Through its research, EMRI has [also] discovered that 10 in keeping with cent of Indians face emergencies; however, both don’t recognize them as such or have nowhere to name,” says this July 2010 Harvard Business Review document.
“Instead of one number human beings can dial for clinical emergencies, there was more than one helpline number for authorities and private hospitals. Moreover, there have been no standardized ambulances that offered pre-clinic care. These motors had been in large part transporting ambulances without the requisite equipment or information to stabilize a affected person. If these facilities have been to be had, sufferers had been charged an exorbitant quantity. Government ambulances had been there but in the terrible running situation. This becomes the state of affairs,” recollects Venkat.